The publication is still subsidized by M.I.T. A new Red Herring magazine returned to newsstands this fall, and the publishers of The Daily Deal, a newspaper for investment advisers, are preparing a monthly called Tech Confidential.Īlthough Technology Review was among the few titles that survived the dot-com blowout - the original Red Herring and The Industry Standard did not - it has yet to make an annual profit.

The Review's makeover comes at a time when other magazines are gingerly stepping back into the technology arena. Pontin said the new image tries to project more seriousness. But editorially as well as commercially, this is a more subdued version than the last one in 1998, which injected a cheerleading breathlessness into its coverage that left some academics cold. The ostensible goal of a redesign is to attract more readers and advertisers, each of which, in this case, provide about half of the magazine's revenue. The first redesigned issue is on newsstands this week with a fresh look from the company of Roger Black, the well-known graphic designer. Technology Review is also expanding in size - from 10 to 12 issues a year and from 56 to 72 pages a month - and in scope new features will include reviews and synopses of scientific articles and innovations. 'The magazine didn't have the elegant seriousness we intend.' 'We want to levelly and intelligently analyze today's and tomorrow's technology,' Mr. Jason Pontin, the former editor of Red Herring before that magazine's collapse in 2002, has remade The Review for more sober times. Now Technology Review, which was introduced in 1899 with such titillating headlines as 'The Function of the Laboratory' and 'Applied Science and the University,' is getting a makeover with help from a refugee of the latest tech bubble. In The Review's case, that boom took place in the late 1800's, which may help explain why it has outlived so many of its recent imitators, like Red Herring and The Industry Standard.

Technology Review at M.I.T., like many similar magazines, was born during a technology boom.

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